No more "I would have gone, if only I'd known."

Japan is full of trips that simply haven't been found yet.

Tripia is a travel platform that connects the inns, shops, festivals, culture and experiences of a region — from discovery to itinerary to booking — and turns them into a trip someone actually wants to take.

Find a trip

Vision

A world where nothing of value is lost simply because no one knew it was there.

What travelers lose

I would have gone, if only I'd known.

What regions and operators lose

We have something good. No one comes.

Both of these losses come from the same divide.

Tripia joins that divide back together.

Investment in promotion grows revenue. Revenue funds the next investment.

The regional growth loop

Reinvest

The regional growth loop

Reinvest

Invest in promotion

Turn inns, shops, festivals and experiences into content that reaches travelers

Travelers find it

Discovery turns into "I want to go there"

Bookings and visits follow

"I want to go" becomes actual revenue

Results show up as numbers

See which promotion produced how much revenue

Revenue funds reinvestment

Put the added revenue into the next round of promotion and experiences

1
Invest in promotion
Turn inns, shops, festivals and experiences into content that reaches travelers
2
Travelers find it
Discovery turns into "I want to go there"
3
Bookings and visits follow
"I want to go" becomes actual revenue
4
Results show up as numbers
See which promotion produced how much revenue
5
Revenue funds reinvestment
Put the added revenue into the next round of promotion and experiences

Reinvest

Most tourism promotion spends its ad or subsidy budget and ends there, with no way to know how much revenue it actually produced. Tripia connects promotion all the way through to bookings and visits, then puts that revenue and the results data to work as the next round of investment. Investment grows revenue; revenue grows investment. We aim to make that healthy spiral run as a region's own private business.

Products

For travelers

Tripia

New encounters between travelers and places

A traveler-facing service that reaches across spots, events and itineraries so people can find trips they never knew existed.

Find spots and events straight from the map
Search events by when and where you're going
Tell the AI what you want and get a trip plan back
Follow the itineraries of people who actually went
Works in multiple languages, for travelers from anywhere

Find a trip on Tripia

The Tripia home screen, with a "Where to next?" headline above a search box for destinations, spots and events.

For regions & businesses

Tripia Studio

Turning a region's appeal into something you can travel on

Publishes a region's first-hand information, photos, video and creator experiences as itineraries travelers can follow directly — with translation, booking paths and measurement attached.

Edit and publish first-hand information, photos and video as itineraries travelers can use
Turn creators' on-the-ground experiences into itinerary content
Write it once, publish it in multiple languages
Add a path through to official bookings
Measure results from views and saves through to bookings

Visit the service

A spot detail panel opened on the map, showing photos of an accommodation, a price range and a button through to the details.

Tripia Booking

A way to book even the smallest local experience

Makes guided tours, local experiences and events bookable when they were hard to sell online before. It also connects to existing booking sites, so no one gets lost partway through.

Make guided tours, local experiences and events bookable online
Handle stays, activities and events on one booking foundation
Connect to existing booking sites as well
Carry travelers from the itinerary through to the booking without a detour

Visit the service

UI mockup

Tripia GuideEN中文한국어

How late is the large bath open?

Until 10:30 p.m., and it opens again from 5:00 to 10:00 the next morning.

Ask anything about your stay

Tripia Guide

Fewer unanswered questions once you're there

An AI concierge that answers travelers' questions in their own language, drawing on first-hand information from accommodations, events and attractions — extending Tripia's data from discovery all the way to being on the ground.

AI guidance that answers from first-hand information held by stays, events and attractions
Responds to travelers' questions in multiple languages
Clears up opening hours, directions and the other things you can't tell on the ground
Connected by Tripia's data, from discovery to the experience itself

Visit the service

Case Study

Delivering a trip, not just a room.

The Yubatake hot spring field steaming in Kusatsu Onsen

Hotel Sakurai

Kusatsu Onsen, Gunma

Hotel PR until now

The information was mostly about the hotel on its own — rooms, meals, the baths.

What we built with Tripia

We edited the journey from Tokyo, the Kusatsu hot spring town, the food, the sightseeing and the stay itself into a single travel experience.

A creator visited in person, and their experience was kept as an itinerary — written so readers can see themselves making exactly the same trip.

From that itinerary, we built the path through to booking the stay, without a break in between.

Our Story

When you travel, you keep finding places and thinking: why is nobody here?

Haruya Umemoto, Tripia's founder, has worked in AI and machine learning research while travelling across Japan, often by bicycle.

The same thought kept coming back on those trips: this place is fascinating — so why has no one heard of it?

It was never a lack of value. There were people running businesses, a culture, food, landscapes, and things you could only do in that particular place.

What was missing was any real way for that to reach travelers.

Could IT and AI be used not to produce more information, but to connect value that nobody has found yet to the people who would love it? That question is where Tripia started.

A country road in Japan leading toward the mountains

Our Team

Haruya Umemoto

Founder & CEO

A top engineer skilled in cutting-edge AI (RL, NLP) and broader IT. He has supported major corporate R&D projects and now aims to innovate the travel industry with AI.

Eiken Naito

Tourism Specialist

A tourism industry consultant with 15 years of experience and over 300 business improvement achievements. Expert in digital marketing and DMO support, assisting Tripia's tourism DX and regional collaboration strategies.

Daiki Honma

CFO

Experienced in business leadership and finance, specializing in strategic planning. He supports Tripia's back office, drawing on his background supporting regional enterprises.

Le Unhyun

AI Architect

An AI specialist proficient in advanced NLP and vision models. With a track record of leading high-impact AI R&D across industries, he drives Tripia's AI development with cutting-edge implementation skills.

Yoshiaki Yamazaki

AI Researcher

A researcher specializing in Deep Learning and NLP. He actively tracks the latest papers to enhance Tripia's AI logic and implement new technologies.

Kohei Kamimura

Sales & Marketing

A former French chef turned SaaS sales and business development expert. He leads Sales & Marketing, focusing on understanding and solving customer needs.

Asaka

Chief Designer

A UI/UX specialist and creator known for her 'Kawaii' aesthetic. She delivers innovative solutions for everything from mobile app structure to logo design.

News

Official launch of “Tripia,” the AI travel-planning app with global coverage

— Full itineraries in just 30 seconds from your departure point, with 15 languag...

View All News

A mountain village in Japan at first light

Let's get the trips nobody knows about yet in front of people.

Find a trip on Tripia

Contact

Tell us about your region, your business, or a project you would like to work on together.

Contact Information

Please fill out the form, and a representative will contact you within 24 hours.

contact@tripia.jp

Office

5-34-11 Tachibana, Sumida-ku, Tokyo, Japan
Tripia Inc.