No more "I would have gone, if only I'd known."

Japan is full of trips that simply haven't been found yet.

Tripia is a travel platform that connects the inns, shops, festivals, culture and experiences of a region — from discovery to itinerary to booking — and turns them into a trip someone actually wants to take.

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Vision

A world where nothing of value is lost simply because no one knew it was there.

What travelers lose

I would have gone, if only I'd known.

What regions and operators lose

We have something good. No one comes.

Both of these losses come from the same divide.

Tripia joins that divide back together.

Investment in promotion grows revenue. Revenue funds the next investment.

The regional growth loop

Reinvest

The regional growth loop

Reinvest

Invest in promotion

Turn inns, shops, festivals and experiences into content that reaches travelers

Travelers find it

Discovery turns into "I want to go there"

Bookings and visits follow

"I want to go" becomes actual revenue

Results show up as numbers

See which promotion produced how much revenue

Revenue funds reinvestment

Put the added revenue into the next round of promotion and experiences

1
Invest in promotion
Turn inns, shops, festivals and experiences into content that reaches travelers
2
Travelers find it
Discovery turns into "I want to go there"
3
Bookings and visits follow
"I want to go" becomes actual revenue
4
Results show up as numbers
See which promotion produced how much revenue
5
Revenue funds reinvestment
Put the added revenue into the next round of promotion and experiences

Reinvest

Most tourism promotion spends its ad or subsidy budget and ends there, with no way to know how much revenue it actually produced. Tripia connects promotion all the way through to bookings and visits, then puts that revenue and the results data to work as the next round of investment. Investment grows revenue; revenue grows investment. We aim to make that healthy spiral run as a region's own private business.

Products

Four services for travel planning, local content production, booking requests and on-site guest guidance.

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For travelers

Tripia App & Web

From choosing a destination to sharing the itinerary

Get an AI itinerary with travel and visit durations based on your preferences, dates and budget. Rearrange stops, edit with companions and save a PDF. Explore published courses, places and events on the web.

Start with preferences, even without a destination
Import travel notes and edit stop order and durations
Plan together and export a PDF itinerary
Search for places and events by map or date

Explore this service Find a trip on Tripia

The Tripia home screen, with a "Where to next?" headline above a search box for destinations, spots and events.

For regions & businesses

Tripia Studio

Connect your property and region to official bookings

Research and shoot rooms, dining, baths and nearby activities. Publish video, maps and an itinerary in 13 languages, with links to the property’s official booking pages.

Use existing assets or commission research and shoots
Coordinate creators on Instagram, TikTok and YouTube
Link to eligible stay plans and coupons
Review views, booking-link clicks and coupon use

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Tripia Booking

Bookings by date, time and group size

Manage prices and capacity for experiences, day-use baths, events and stays. Review requests from public pages, approve or decline them, and keep track of reservation status.

Price and inventory units for people, tickets and rooms
Bulk date and weekday settings, with individual-date changes
Capacity and availability for each time slot
Review pending requests, make decisions and track reservations

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Tripia Guide

AI for routine questions. Staff for individual requests.

Add property or event materials and let AI answer in 18 languages. Guests scan a QR without entering a name or registering. Staff handle questions the AI cannot answer in the dashboard.

Build guidance from websites, PDFs and text
Distribute a QR or URL; no app or website integration required
Translate staff replies written in Japanese
¥980 per guide/month with 100 AI answers, excluding tax

Explore this service

Case Study

Delivering a trip, not just a room.

The Yubatake hot spring field steaming in Kusatsu Onsen

Hotel Sakurai

Kusatsu Onsen, Gunma

Hotel PR until now

The information was mostly about the hotel on its own — rooms, meals, the baths.

What we built with Tripia

We edited the journey from Tokyo, the Kusatsu hot spring town, the food, the sightseeing and the stay itself into a single travel experience.

A creator visited in person, and their experience was kept as an itinerary — written so readers can see themselves making exactly the same trip.

From that itinerary, we built the path through to booking the stay, without a break in between.

Our Story

When you travel, you keep finding places and thinking: why is nobody here?

Haruya Umemoto, Tripia's founder, has worked in AI and machine learning research while travelling across Japan, often by bicycle.

The same thought kept coming back on those trips: this place is fascinating — so why has no one heard of it?

It was never a lack of value. There were people running businesses, a culture, food, landscapes, and things you could only do in that particular place.

What was missing was any real way for that to reach travelers.

Could IT and AI be used not to produce more information, but to connect value that nobody has found yet to the people who would love it? That question is where Tripia started.

A country road in Japan leading toward the mountains

Our Team

Haruya Umemoto

Founder & CEO

A top engineer skilled in cutting-edge AI (RL, NLP) and broader IT. He has supported major corporate R&D projects and now aims to innovate the travel industry with AI.

Eiken Naito

Tourism Specialist

A tourism industry consultant with 15 years of experience and over 300 business improvement achievements. Expert in digital marketing and DMO support, assisting Tripia's tourism DX and regional collaboration strategies.

Daiki Honma

CFO

Experienced in business leadership and finance, specializing in strategic planning. He supports Tripia's back office, drawing on his background supporting regional enterprises.

Le Unhyun

AI Architect

An AI specialist proficient in advanced NLP and vision models. With a track record of leading high-impact AI R&D across industries, he drives Tripia's AI development with cutting-edge implementation skills.

Yoshiaki Yamazaki

AI Researcher

A researcher specializing in Deep Learning and NLP. He actively tracks the latest papers to enhance Tripia's AI logic and implement new technologies.

Kohei Kamimura

Sales & Marketing

A former French chef turned SaaS sales and business development expert. He leads Sales & Marketing, focusing on understanding and solving customer needs.

Asaka

Chief Designer

A UI/UX specialist and creator known for her 'Kawaii' aesthetic. She delivers innovative solutions for everything from mobile app structure to logo design.

News

Official launch of “Tripia,” the AI travel-planning app with global coverage

— Full itineraries in just 30 seconds from your departure point, with 15 languag...

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A mountain village in Japan at first light

Let's get the trips nobody knows about yet in front of people.

Find a trip on Tripia

Contact

Tell us about your region, your business, or a project you would like to work on together.

Contact Information

Please fill out the form, and a representative will contact you within 24 hours.

contact@tripia.jp

Office

5-34-11 Tachibana, Sumida-ku, Tokyo, Japan
Tripia Inc.